JULY TALK ANNOUNCE NEW ALBUM "PRAY FOR IT" OUT JULY 10, 2020 ON SLEEPLESS RECORDS
BE CHANGED. BE REARRANGED.
repel redeem rebirth resist renew radiate
PRAY FOR IT
Today, Six Shooter management clients July Talk released the first single, “Pay For It” from their new album, Pray For It, the band’s third album. Out July 10, 2020 (via Sleepless Records in Canada and BMG worldwide) the long-awaited new studio album emerges into unprecedented circumstances, a strange and startling background for July Talk’s surrender to the sacred unknown.
Black + white and vividly complex, Pray For It is about breaking patterns of action and reaction. Conflict, a major theme throughout, drives the story behind the steel-toed shoegaze swoon of “Pay For It,”. “I wrote this song after a group of men violently attacked my friends and bandmates in a fast-food restaurant one late summer night. Their rage erupted quickly and violently, like an old habit,” shares July Talk’s Leah Fay. “This song gave me a chance to reframe the experience with a sense of agency, to tell it like it is, like it always has been. If we can start to question where our ingrained habits came from, recycling states of violence, greed, destruction and hate, maybe we can rewrite our toxic narratives.”
“Pay For It” arrives via award-winning creator Norah Sadava’s video, a swooping emotional survey of consequences and responsibility. Originally inspired by a Roy Scranton quote about living ethically, the video is unavoidably reframed by current events: “Five weeks ago we wrapped a music video shoot. The lyrics, the images, the concept…it contextually lived in that moment and meant something personal and specific. Four weeks ago we were editing the video. The lyrics, the images put in sequence… the context had slightly shifted. The meaning of a face mask had changed. The connotation of two hands touching had changed. Two weeks ago crowds of people, a hospital….all carried new meaning. Today we are releasing this video. The news around the world is changing so rapidly that it’s hard to know what these images will mean today, tomorrow, next week,” Sadava reflects.
Watch the video here and listen to the single, “Pay For It” here.
PRAY FOR IT – TRACK LIST:
1. Identical Love
2. Good Enough
3. Life Of The Party
4. Pretender
5. Pay For It
6. Champagne w/ James Baley + Kyla Charter
7. Friend Of Mine
8. The News
9. Governess Shadow
10. See You Thru
11. Still Sacred
July Talk’s path has never been through fitting in. Their music, viscerally, blisteringly hot, sliced right through the alternative and rock charts for multiple number one singles. Their churning and fiercely physical performances make spaces hiss and hum, spit and seethe in glorious, artful abandon.
With Pray For It, July Talk continues to rise with purpose and poise. From the start, the band has fostered a community of creators and collaborators on stage, on film and among those also challenging systemic inequities. July Talk has also grown in their roles as advocates of an urgent and fundamental music industry recalibration, through curatorial partnerships with festivals and by defining their own parameters for safer spaces at rock shows.
Pray For It was produced by Burke Reid (Courtney Barnett, The Drones, Julia Jacklin), Graham Walsh (Holy Fuck, Metz), David Plowman (Brendan Canning, Young Clancy, Michael Rault) and Milan Sarkadi (Mute Choir, Said The Whale). It was mixed by Rob Schnapf (Beck, Cat Power, Andy Shauf).