Whitehorse build the world of I’m Not Crying, You’re Crying with another new song, “If The Loneliness Don’t Kill Me,” out today. With its classic country stylings, all twang and playful melodrama, the song rides the rollercoaster of extremes, from harsh isolation to overwhelming socialization, that have characterized life in recent years.
A soundtrack for surviving both the highs and the lows, “If The Loneliness Don’t Kill Me” raises its glass to getting by, by any means.
The accompanying video, filmed in LA and directed, produced and edited by Six Shooter’s JUNO nominated designer/director Lyle Bell and Caitlin Veitch, deftly combines iconic west coast scenescapes with the album’s 70s country inspiration. Watch “If The Loneliness Don’t Kill Me” above.
I’m Not Crying, You’re Crying is due on January 13, 2023, and is an immaculate collection of 70s country-inspired songs, showcasing Whitehorse at their absolute best.