Six Shooter celebrates the work of artist-in-residence Lyle Bell, leader of the label’s in-house Art Squad, with a new mini-doc that goes behind the scenes and into the creative minds of the visual team behind Whitehorse’s 2021 releases.

In 2020, Whitehorse delivered three new full-length albums to Six Shooter Records, home of the artists’ solo careers and musical partnership for over 20 years. Modern Love is a hushed lo-fi affair, a collection of tender and juicy secrets whispered directly into your ear. Strike Me Down, album number 2, is a work of bravado and bluster, all high gloss and megawatts. The third, well, it’s not quite time for that yet, but trust us when we say it’s Whitehorse at their most excellent.

But what would these albums, photos and videos look like? How could it all be done in the middle of a pandemic, on a limited budget? And, most importantly, who would translate these vastly different moods into visuals? Enter Lyle Bell, mad scientist, wizard and captain of Six Shooter’s Art Squad.

Step into Lyle Bell’s creative process in a brand new, ‘making of’ mini doc here.

Part I: Modern Love: What if an album cover goes POP?
Part II: Strike Me Down: Building an album cover you can smash.
Part III: Target Practice: The making of “Promises” official video
Part IV: Whitehorse Rides Again


An artistic renaissance man of sorts, Lyle is currently the resident graphic designer and photographer at Six Shooter Records. He is an accomplished musician and songwriter, relentlessly writing and touring with his bands The Wet Secrets, Whitey Houston and synthlords Shout Out Out Out Out. He cut his teeth working at famed alt paper Vue Weekly, screening gig posters, building cameras and obsessing over analog photography in the dark room.


From a band that revels in resurrecting themes and stories from eons ago, Elliott BROOD’s cover of “C’est L’Halloween” is a most fitting and welcome treat. The band has taken the memorable grade-school tune and added their distinct BROOD-yness. Dip into this spooky season classic when you’re bobbing for apples or selecting the biggest pillow case for your candy haul.



What happens when a band like The Dead South take a sweet cheerful tune like “You Are My Sunshine” and flip it inside out? The result is the newest release by the finger-snapping foot-stomping quartet. One part nostalgic and two parts dark and desperate, The Dead South put their distinct bluegrass spin on the childhood classic. With haunting harmonies, tell-tale banjo picking, and the eerie intensity of cello, this is “You Are My Sunshine” like you’ve never heard before. 

“You Are My Sunshine” is the first single off of upcoming EP, Easy Listening for Jerks, Part I. Watch the stark new video filmed in one continuous shot by Two Brothers Films here



The Dead South are back with not one but TWO brand new EPs in the form of Easy Listening for Jerks, Parts I & II. The first is a collection of bluegrass songs that reimagine cheery classic tunes, such as “You Are My Sunshine,” out Oct 8, with a dark and desperate tone. The latter is a set of modern rock anthems. While vastly different in origin, each EP bears the watermark of the iconic Dead South sound and together they form a crash course in the band’s musical influences. 

Stay tuned for “You Are My Sunshine” on Friday, and in the meantime check out the Twin Twangler Tour to see if The Dead South are heading to your town in 2022.


We’re Hiring a Social Media Content Manager

Established in 2000 in Toronto, Six Shooter Records is a full-service music company with a diverse roster that includes artists in the genres of Americana, country, rock, and avant-garde. In addition to being a label and a publisher, the company also provides artist management services. Since its inception, Six Shooter has released over 140 albums. Our artists have been consistently recognized in national award programs, including the JUNO Awards, Polaris Music Prize, SOCAN Awards, Canadian Folk Music Awards, and others.


Ours is a fast-paced, friendly environment with an enterprising culture. We seek a new member of our marketing team, who will be key in performing day-to-day social media duties. Responsibilities will be as follows:

  • Execute and plan social media content across platforms that are consistent with the company’s brand and artists’ identity
  • Coordinate and assist in the creation of consistent, meaningful content on all social media platforms. This includes writing social media copy, formatting existing graphic, and video creative into various formats for digital and print campaigns. Creating, editing, and enhancing short-form videos for TikTok, Instagram Reels and YouTube Shorts.
  • Consistently stay up to date and report best practices and emerging trends in social media; apply findings to ongoing campaigns as well as artist and company accounts.
  • Assist in the community engagement on artist and company socials (YouTube, Facebook, Instagram, Twitter). This includes communicating with social media followers via direct messages, responding to comments/retweets in a timely manner.
  • Manage a high volume of daily social media posts across company + artist socials.
  • Suggest recommendations to adjust the social media marketing strategy for optimal results.
  • Assist in brainstorming and implementing exciting new online content.
  • Actively collaborate on the strategy and development of marketing plans for priority label projects.
  • Assist the Management Team with the communication of artist Socials (sharing links, press, important events and information).
  • Assist with development and execution of contesting and promotions.
  • Assist in scraping and gathering of social media analytics for reporting purposes.
  • Manage social influencer programs and attend social influencer events.
  • Curate Apple and Spotify playlists, refreshing Spotify Six Shooter Essentials playlist and sharing links.
  • Updating the Six Shooter Records website news section when needed.
  • Manage / create GIPHY links and content in collaboration with Artist in Residence/Graphic Designer.
  • Assisting with grant applications and completions for both the label and management clients as requested. Including but not limited to proofing copy, gathering marketing material examples, and collaborating on marketing development plans.
  • Other duties as required.



  • Proficiency with top social media platforms (e.g, Facebook, Instagram, TikTok, YouTube, Twitter, etc.)
  • Tech-savvy
  • Video editing and basic graphic design abilities
  • Excellent creative copywriting skills
  • Passionate about music and social media
  • Exceptional attention to detail, solid time management skills and the ability to multi-task and prioritize, while staying ahead of deadlines in a fast-moving environment
  • Ability to work independently and in a team environment, a self-starter and risk-taker
  • Excellent interpersonal and verbal communication skills
  • Optimistic with positive energy and outlook
  • Thrive in a fast-paced and dynamic environment; a resourceful team player, willing to pitch in whenever needed


Nice to Haves & Attributes:

  • Experience in the music industry for 2+ years
  • Education related to the music business, digital marketing, or communications
  • Basic knowledge of Adobe Suite products and Notion
  • Proficiency in MS Office, Google Suite, Dropbox, Slack, Sprout Social, Facebook Business Manager and YouTube Studio


Job Specs:


Position: Social Media Content Manager

Reporting to: Director of Digital Strategy & Marketing

Hours: Monday-Friday 10:00AM – 6:00PM

Location: Toronto, ON.

Compensation: Salary range from 40K-50K to be determined commensurate with experience, and health benefits.

Application Deadline: October 18, 2021


In the application, please provide your resume and cover letter in one PDF document in the “Resume” upload section. Upload your resume here.


No phone calls please.


We invite applications from all qualified candidates, especially from people who identify as racialized, Indigenous, differently abled, and persons of any sexual orientation or gender identity. Upon request, suitable accommodations are available under the Accessibility for Ontarians with Disabilities Act for applicants invited to an interview.



Tanya Tagaq has released “Tongues” with accompanying video, created by 3D animator Driftnote. The video for “Tongues” is an unmistakable analogy for language reclamation. Watch a mouth’s epic fight for survival as tongue and cross clash on a tundra battleground here

“Tongues” is the first single from Tagaq’s new album of the same title, produced by Saul Williams. With exceptional power and staggering genius, Tongues is Tanya at her most explicit and specific. In Tongues, delicate, poetic passages from Split Tooth, Tagaq’s bestselling, award winning mythobiography, crash against an industrial, electronic exoskeleton.



Watch new video for “KD and Lunch Meat” here

Boy Golden announces Horseshoe Tavern, Nov 11 @ 6pm + 9:30pm. Tickets on sale now.

Winnipeg’s Boy Golden shares the official video for “KD and Lunch Meat” along with the announcement of his first Toronto performances at the Horseshoe Tavern, November 11. The new video, filmed at the Better Daze gallery exhibit, sees Boy Golden meet himself as a gold painted, crustachioed noodle bust. Witness the extremely scientific inquiry, “Will It Stick?” and see original works inspired by Boy Golden’s mellow mentality.  


“KD and Lunch Meat” was directed by Martin LaFrenière and features Boy Golden and Church of Better Daze band members Mama Tizzy, Ooly and Brother Roman. 


Named the ‘song of the summer’ by CBC’s Grant Lawrence, “KD and Lunch Meat” is right for all seasons as it continues to grow at alt radio in Canada. Now in the Top 10, the song’s irresistible charm and optimistic outlook is a perfect low pressure anthem for celebrating small wins and fresh starts. 


Boy Golden plays Toronto’s Horseshoe Tavern on November 11, 2021. Tickets here for 6pm + 9:30pm.



In shimmering kaleidoscopic vision, Whitehorse has released their new album Strike Me Down. Trip into their psychedelic dreamland where epic basslines and masterful guitar shredding reign supreme. With dizzying audacity, Strike Me Down is a whirlwind of technicolour hooks and anti-gravity vocal layering that will tempt your inner diva to turn any patch of floor space into a spinning disco dance town.



New live video for “Out Walkin’” here

Tickets on sale Friday, Aug 20, 2021 @ 10:00am ET here

After a year spent apart due to lockdowns between the Canada-US border, Elliott BROOD will reunite this Fall for the “Out and About” tour. Announced today, “Out and About” starts in Winnipeg, sweeps across Ontario and Quebec, and traverses the east coast.

Tickets for all Elliott BROOD – Out and About Tour dates are on sale Friday Aug 20 at 10:00am ET here.


St. John’s, NL: George Street Festival, Aug 31^
Winnipeg, MB: Times Change(d) High & Lonesome Club, Sept 4 + 5
Evanston, IL: Space, Sept 8
Ann Arbor, MI: The Ark, Sept 9
Tulsa, OK: Mercury Lounge, Sept 11
Oklahoma City, OK: Tower Theatre, Sept 12*
Austin, TX: Scoot Inn, Sept 13*
San Antonio, TX: Aztec Theatre, Sept 14*
Houston, TX: House of Blues, Sept 15*
New Orleans, LA: House of Blues, Sept 17*
Huntsville, AL: Mars Music Hall, Sept 18*
Knoxville, TN: Mill & Mine, Sept 19*
Birmingham, AL: Iron City, Sept 20*
Lexington, KY: Manchester Music Hall, Sept. 21*
Knoxville, TN: WDVX Radio – Blue Plate Special, Sept. 23
Nashville, TN: Cannery Ballroom, Sept 24 (AmericanaFest)
Waterloo, ON: Maxwell’s, Nov 4
Peterborough, ON: Red Dog, Nov 5
Kingston, ON: Leon’s Centre, Nov 6^
St Catharines, ON: Warehouse,
Nov 11 London, ON: Rum Runners, Nov 12
Hamilton, ON: Bridgeworks, Nov 13
Harrow, ON: Harrow Legion, Nov 19
Creemore, ON: Avening Hall, Nov 20
Ottawa, ON: Club SAW, Nov 25
Montreal, QC: Bar Le Ritz, Nov 26
Fredericton, NB: Capital Complex, Dec 1
Charlottetown, PEI: PEI Brew Co, Dec 2
Moncton, NB: Tide & Boar, Dec 3
Halifax, NS: Marquee, Dec 4
Toronto, ON: The Great Hall, Dec 10

^with Blue Rodeo *with The Dead South

Dear Diary, Whitehorse’s New Video for “Sometimes Amy” Is Out Today

“Sometimes Amy” directed by Caitlin Veitch (Six Shooter Records).

A laugh track for heartache, Whitehorse’s new song “Sometimes Amy” is an emotional SOS in the specific and highly singable shape of a ’90s sitcom theme. Now with a new video that dials up the dear diary drama, “Sometimes Amy” pleads for relief with Whitehorse’s signature combination guitar and harmonies.

As it playfully jumps from wood paneled basement head bopping to arcade rock n’ roll to dreamy pastel bedroom phone tag, “Sometimes Amy” changes settings as quickly as it changes moods, between loving and loathing, wanting more and having enough of it already.

“Sometimes Amy” is found on the forthcoming Strike Me Down, out September 10.



New Song for Terry Fox: The Power of One

William Prince releases a new song “Run,” written and recorded for tonight’s CBC broadcast Terry Fox: The Power of One. Listen now and tune in to the special one-hour national broadcast, starting at 8pm.

Throughout the song, “one foot in front of the other,” is both chorus and mantra. Produced by Scott Nolan, “Run” steadily, determinedly moves forward, mirroring the sound of feet on pavement. Midway through, the song quiets and then returns with its second wind, a nod to keeping on. With lyrics that reference Fox’s own words about believing in oneself because there is no choice not to, “Run” explores the universality of endurance, commitment and the power of every first step.

William Prince was most recently on the national/virtual stage performing “The Spark” with Serena Ryder for the JUNO Awards broadcast. The two artists will meet again at Massey Hall on April 1, 2021.

Terry Fox: The Power of One commemorates the 40th anniversary of the Marathon of Hope in support of cancer research.



A laugh-track for heartache, Whitehorse’s new song “Sometimes Amy” is an emotional SOS, a battle-scarred rocker with a singability level that rivals a 90s sitcom theme. Find some relief by pressing play and surrendering to the iconic guitars and harmonies of Whitehorse’s signature sound. Listen to this non-stop, action-packed plea today. 

“Sometimes Amy” is found on the forthcoming Strike Me Down, out September 10.